Zero Fasting
Sr. Lead Designer / Head of Design
2018-2022
A well-known brand and service today, Zero Fasting was started in 2016 by tech entrepreneur Kevin Rose. The simplicity of the app, along with being the first of its kind, made Zero popular in the wellness industry while still being a niche product.
Led design in transition from free utility to SaaS product across iOS and web.
Led UX/UI for iOS and web, including Apple Watch & widget design.
Designed brand and scaled into mobile design system.