Health products people come back to.

Three daily loops I designed. Hover or tap a ring.

I’m Viktor Engborg, a product designer who builds. For 20 years I’ve designed consumer health products, from founding designer at FitStar and Zero to design lead at Levels, Mindbloom, and now Function Health. I also ship my own apps, from first sketch to the App Store.

Experience
20 years in web and mobile
Focus
Early products, health data, design systems
Builds in
SwiftUI, React, Astro

Work

Full-time and contract roles, newest first. Mostly health and consumer apps, from first design hire to design lead.

SuppCo: supplement schedule and daily routine
SuppCo: inspect a product rating and its supporting information

SuppCo

2024–present

Making supplement quality easy to check, without pushing brands.

4.8★ from 31K ratings. Acquired by Function Health.

Design Lead at Function Health · Contract, then full-time

Mindbloom: choose an intention from three suggestions
Mindbloom: reflect through a guided voice journal

AI-assisted intention setting and voice journaling for ketamine therapy.

+23% intention quality, shipped in 8 weeks

Design Lead · Contract

Levels: metabolic panel results, each marker in or out of range
Levels: the home ring naming the current state, Spiking
Levels: a meal scored 8, a stable response

Levels

2022–2024

Making real-time glucose data readable for beginners.

New home screen shipped. Then design, solo.

Design Lead, reporting to the CEO · Full-time

Zero: choose a fast, from 13-hour Circadian Rhythm to 20:4
Zero: the timer at 93% of a 16:8 fast
Zero: fasting history as a journey, with weight changes

Zero

2018–2022

From a countdown timer to the most popular fasting app.

800K people fasting nightly. 4.8★ from 445K ratings.

Founding designer, then Head of Design · Full-time

Earlier roles

  1. 2016–2018Topology EyewearLead Product DesignerFounding designer for custom glasses fitted by a phone face scan of 20,000+ points, with AR try-on.
  2. 2014–2016if(we)Senior / Lead Product DesignerTagged and hi5, social apps with hundreds of millions of registered members.
  3. 2013–2014FitStarProduct DesignerFounding designer. App Store Best of 2013 and Editors’ Choice. Acquired by Fitbit in 2015.
  4. 2012–2013BadooProduct DesignerMobile and web for a dating app with more than 150 million members.

Before that, digital agencies in Sweden. Full history on LinkedIn

Side projects

Products I design and build myself, outside my full-time role, through Dark Thirty Labs .

How I work

I still research, explore in Figma, and test. What changed is where it stops. I now build in SwiftUI, React, and Astro with Claude Code, so I can test real software instead of mockups.

I designed and built this site too.

When you need your first designer

I have been the first designer three times: FitStar, Topology, and Zero. I set product direction with founders, design the details, and hire the team. At Zero, that team grew to five.

Building Zero

When your product is hard to explain

Health data is easy to show and hard to act on. I designed Levels’ glucose ring, SuppCo’s TrustScore, and Mindbloom’s guided reflection so people understand what to do next.

Making glucose data readable

When you need to ship

I work inside the engineering process and can build what I design. Movable took me from the first conversations through SwiftUI code, exercise content, and App Store release.

Designing and building Movable
Viktor Engborg in a wide-brimmed hat against a dark wall

From Sweden.
Based in Northern California.

About me

I grew up in Sweden and started out in digital agencies there. Since then, I’ve spent most of my career on early product teams, close to the product and the people building it.

My wife and I also run House Of, three vacation homes in California, and we’re turning an 1894 Victorian into a small hotel. Running a business keeps me close to what happens after launch: the questions guests ask, the details they notice, and the systems behind a good stay.

The best design decisions happen while building, not before.